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Business Medium #cash-flow#working-capital

Cash Flow Cycle

AR + inventory - AP = cash conversion cycle. The days your business floats its own working capital.

A free, animated cash flow cycle you can read here or embed on any website, from Scrollchart.

Cash Flow Cycle

Cash Conversion CycleCCC = DIO + DSO - DPO: days of working capital your business self-financesCCCDIO + DSO- DPOCash OutSoldCash InReceivedCCC by Business TypeDIO + DSO - DPO (days)RetailDIO 45d DSO 10d DPO 30d25dSaaSDSO 45d DPO 20d25dServicesDSO 60d DPO 15d45dNegative CCC (e.g. Amazon) means suppliers finance your growth. Positive CCC means you fund your own inventory and receivables.

A cycle from cash out (paying suppliers) through inventory days, sales days, and receivables days back to cash in. The cash conversion cycle is highlighted as the gap. Examples for retail, SaaS, and services show how dramatically CCC varies.

Good for

  • Working capital management articles explaining why businesses can run out of cash even when profitable
  • CFO and FP&A content on optimising the cash conversion cycle by segment
  • Operating-finance primers comparing CCC across retail, SaaS, and services business models

Source & accuracy

This cash flow cycle is an editorial illustration built to represent the concept accurately. Where it shows figures, they are typical or representative values chosen to make the relationship clear, not a single underlying dataset. The diagram and its explainer are reviewed and maintained centrally, and updated over time as understanding improves.

Days inventory, receivables, and payables outstanding

The cash flow cycle (also called the cash conversion cycle) measures how many days elapse between when a company pays suppliers and when it collects cash from customers. It is calculated as days inventory outstanding (DIO) plus days sales outstanding (DSO) minus days payable outstanding (DPO). If a manufacturer holds inventory for 30 days on average (DIO of 30), takes 45 days on average to collect from customers (DSO of 45), and pays suppliers in 60 days (DPO of 60), then the cash flow cycle is 30 + 45 - 60, or 15 days. This means the company must finance 15 days of operations out of working capital. A negative cycle (cash collected before payment to suppliers) is the dream scenario; Amazon famously operates with a negative cash flow cycle because customers pay immediately but Amazon pays suppliers in 60+ days.

Working capital efficiency and growth constraints

A long cash flow cycle ties up capital. A company with a 60-day cycle growing at 20 percent annually will increase working capital requirements by roughly 20 percent as well, absorbing cash that could otherwise fund growth or be returned to shareholders. Manufacturing companies typically have cycles of 30 to 90 days due to inventory. Service companies might have 0 to 30 day cycles. The cycle is a key lever for cash flow improvement without changing revenue or margins. Reducing inventory from 30 days to 20 days, or speeding collection from 45 to 35 days, both shorten the cycle and free cash. Conversely, negotiating longer payment terms (stretching DPO) improves the cycle even without changing operations. Fast-growing companies often experience cash stress not due to profitability problems but because they must finance a longer cycle at higher volumes. Management of the cash flow cycle is thus a critical but underutilized lever for growth financing.

Embed this diagram

Add this animated cash flow cycle to your own site. Copy one line of HTML, or use the embed builder for theme and sizing options.

Reference

What this is
A free, embeddable, animated cash flow cycle for any website.
Who uses it
Business writers.
How to embed
Copy one line of HTML. No signup. No watermark. Works in WordPress, Webflow, Ghost, Substack, plain HTML.
File size
iframe embed, ~80 KB gzipped (loads on demand, does not block your page paint).
License
Free forever. Editorial explainer text included; updated centrally over time.

Embed format options

Copy the universal HTML snippet, the WordPress shortcode, or an iframe fallback - see the WordPress plugin page for details. Any format keeps the same Core Web Vitals profile and the same explainer text.

Embed snippet
<div data-scrollchart="cash-flow-cycle" data-scrollchart-v="1"></div>
<script src="https://scrollchart.com/embed.js" async></script>

Frequently asked questions

Where can I get a free animated "Cash Flow Cycle" for my website?
Scrollchart provides "Cash Flow Cycle" as a free, embeddable animated diagram you can add to any website with one line of HTML. No signup is required and there is no watermark. The diagram and its explainer text are served from scrollchart.com, so the embed stays current without any maintenance on your end.
How do I add a cash flow cycle to a finance or business article?
Copy the embed snippet from the Scrollchart page for this diagram and paste it anywhere in your article HTML. It is compatible with WordPress, Webflow, Ghost, Substack, and static HTML pages. No account or API key is needed.