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Politics & Policy Simple #down-ballot

Down-Ballot Effect

Top-of-ticket party performance correlates strongly with state-legislative outcomes.

A free, animated down-ballot effect you can read here or embed on any website, from Scrollchart.

Down-Ballot Effect

Down-Ballot EffectPresidential margin vs state-house seat swing: top-of-ticket results propagate strongly downwardr 0.95MDMAILVACONHWIMIOHNCGATXFLALWYMENVAZCAID

Scatter of presidential margin vs state-house margin in same state. Strong positive correlation; ticket-splitting at certain margins.

Good for

  • Election-night analysis explaining why state-legislative chambers flipped alongside presidential results
  • Campaign-strategy features on coattail effects and how Senate candidates benefit or suffer from the top of the ticket
  • Redistricting articles showing why presidential blowouts have lasting legislative consequences for a decade

Source & accuracy

This down-ballot effect is an editorial illustration built to represent the concept accurately. Where it shows figures, they are typical or representative values chosen to make the relationship clear, not a single underlying dataset. The diagram and its explainer are reviewed and maintained centrally, and updated over time as understanding improves.

How presidential campaigns shape state legislatures

Voters who turn out for a popular presidential candidate often cast ballots for that candidate's party in state house and senate races as well. This spillover is the down-ballot effect: a strong presidential performance in a state amplifies the party's gains in state-level offices that occupy the same ballot. The effect is strongest in midterm elections, where lower presidential turnout otherwise dampens state legislative contests.

A presidential candidate who wins a state by a large margin typically boosts state house and senate candidates from their party by several points, even when those local races lack high-profile campaigns. This dynamic has contributed to swings in state legislative control tied to national electoral waves.

Magnitude and variation across states

The down-ballot effect is not uniform. Swing states with competitive gubernatorial races show weaker effects because state-level attention is higher and voters may split tickets deliberately. Safe states often show stronger effects because voters have fewer independent cues about state legislative races and follow party lines more closely.

In recent election cycles, state legislatures have shifted control more sharply than historical patterns would suggest, partly because national political polarization has strengthened straight-ticket voting and amplified the down-ballot effect across the board.

Embed this diagram

Add this animated down-ballot effect to your own site. Copy one line of HTML, or use the embed builder for theme and sizing options.

Reference

What this is
A free, embeddable, animated down-ballot effect for any website.
Who uses it
News organizations.
How to embed
Copy one line of HTML. No signup. No watermark. Works in WordPress, Webflow, Ghost, Substack, plain HTML.
File size
iframe embed, ~80 KB gzipped (loads on demand, does not block your page paint).
License
Free forever. Editorial explainer text included; updated centrally over time.

Embed format options

Copy the universal HTML snippet, the WordPress shortcode, or an iframe fallback - see the WordPress plugin page for details. Any format keeps the same Core Web Vitals profile and the same explainer text.

Embed snippet
<div data-scrollchart="down-ballot-effect" data-scrollchart-v="1"></div>
<script src="https://scrollchart.com/embed.js" async></script>

Frequently asked questions

Where can I get a free animated "Down-Ballot Effect" for my website?
Scrollchart provides "Down-Ballot Effect" as a free, embeddable animated diagram you can add to any website with one line of HTML. No signup is required and there is no watermark. The diagram and its explainer text are served from scrollchart.com, so the embed stays current without any maintenance on your end.
How do I embed a down-ballot effect in WordPress or a static site?
Paste the HTML snippet from the Scrollchart diagram page into your WordPress post (in HTML/code view), your Webflow embed block, or directly into a static HTML file. No plugin is needed. The diagram loads from scrollchart.com and paints in as the reader scrolls.