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Climate & Energy Medium #mac-curve#abatement

Marginal Abatement Cost Curve

Cost per ton CO2 abated, sorted from cheapest to most expensive - reveals where to start.

A free, animated marginal abatement cost curve you can read here or embed on any website, from Scrollchart.

Marginal Abatement Cost Curve

Marginal Abatement Cost CurveCost per tonne CO₂ abated · Width = abatement potential (GtCO₂/yr)LED LightingBuilding InsulationEfficient AppliancesIndustrial EfficiencyOnshore WindSolar PV (utility)Electric VehiclesNuclear PowerBECCSGreen Aviation FuelDirect Air CaptureCumulative abatement potential (GtCO₂/yr) →

Horizontal bars sorted by $/tCO2 cost: efficiency measures negative cost, lighting and building shell low cost, EVs and renewables moderate, DAC and aviation fuels high.

Good for

  • Policy analysis articles

Source & accuracy

This marginal abatement cost curve is an editorial illustration built to represent the concept accurately. Where it shows figures, they are typical or representative values chosen to make the relationship clear, not a single underlying dataset. The diagram and its explainer are reviewed and maintained centrally, and updated over time as understanding improves.

Reading the curve from cheap to expensive abatement

A marginal abatement cost curve plots emissions reductions in order of increasing cost per ton. The leftmost bars are the no-regrets measures: efficiency gains, methane capture, gas plant maintenance that reduce emissions and save money. Moving right, reductions get pricier: fuel switching, industrial electrification, carbon capture. The curve's shape reveals which abatements are obvious wins and which require heavy investment or behavior change.

Using MAC curves to set climate targets

Policymakers use MAC curves to answer: at what carbon price will actors voluntarily abate? A $50/ton price will trigger all abatements up to that point on the curve; a $100/ton price unlocks more expensive options. The curve is not static: technology improvements (cheaper solar, battery storage) shift it downward over time, making future reductions cheaper. But the curve hides heterogeneity: what is cheap for a large utility may be prohibitively expensive for a small firm, so policy must account for economies of scale and distributional impacts.

Embed this diagram

Add this animated marginal abatement cost curve to your own site. Copy one line of HTML, or use the embed builder for theme and sizing options.

Reference

What this is
A free, embeddable, animated marginal abatement cost curve for any website.
Who uses it
Climate & energy writers.
How to embed
Copy one line of HTML. No signup. No watermark. Works in WordPress, Webflow, Ghost, Substack, plain HTML.
File size
iframe embed, ~80 KB gzipped (loads on demand, does not block your page paint).
License
Free forever. Editorial explainer text included; updated centrally over time.

Embed format options

Copy the universal HTML snippet, the WordPress shortcode, or an iframe fallback - see the WordPress plugin page for details. Any format keeps the same Core Web Vitals profile and the same explainer text.

Embed snippet
<div data-scrollchart="mac-curve" data-scrollchart-v="1"></div>
<script src="https://scrollchart.com/embed.js" async></script>

Frequently asked questions

Where can I get a free animated "Marginal Abatement Cost Curve" for my website?
Scrollchart provides "Marginal Abatement Cost Curve" as a free, embeddable animated diagram you can add to any website with one line of HTML. No signup is required and there is no watermark. The diagram and its explainer text are served from scrollchart.com, so the embed stays current without any maintenance on your end.
How do I embed a marginal abatement cost curve in WordPress or a static site?
Paste the HTML snippet from the Scrollchart diagram page into your WordPress post (in HTML/code view), your Webflow embed block, or directly into a static HTML file. No plugin is needed. The diagram loads from scrollchart.com and paints in as the reader scrolls.