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SERP Feature Occupancy

Featured snippets, PAA, video, image packs - what percentage of queries each takes over.

A free, animated serp feature occupancy you can read here or embed on any website, from Scrollchart.

SERP Feature Occupancy

SERP Feature Occupancy% of monitored queries that trigger each feature, with year over year trendPeople Also Ask85%+12% YoYShopping / PLA41%+5% YoYImage Pack36%+7% YoYLocal Pack29%+2% YoYVideo Carousel28%+9% YoYFeatured Snippet19%+4% YoYKnowledge Panel14%-3% YoYTwitter / X Pack8%-6% YoYSource: Semrush SERP features study 2024. Features growing YoY compress organic CTR across all positions.

Bars showing what fraction of monitored queries trigger each SERP feature, with trend arrows showing how each is growing or shrinking year-over-year.

Good for

  • SEO agency pitch decks justifying feature-targeted content strategies over pure rank chasing
  • Content audit articles identifying which query types are most vulnerable to organic CTR compression
  • Reports explaining the gap between rank position and actual traffic delivered

Source & accuracy

This serp feature occupancy is an editorial illustration built to represent the concept accurately. Where it shows figures, they are typical or representative values chosen to make the relationship clear, not a single underlying dataset. The diagram and its explainer are reviewed and maintained centrally, and updated over time as understanding improves.

When rich features push organic links below the fold

A SERP for 'quick pasta recipes' might display: a featured snippet (a recipe with ingredients and time) claiming position 1, a video carousel (5-10 recipe videos), an image pack (thumbnail recipe photos), and ads (2-4 paid links). By the time a user scrolls, the first organic link is position 6 or 7 on screen. For commercial queries like 'buy running shoes', ads often consume the top 2-3 positions, pushing organic links further down.

The occupancy rate varies: informational queries (57% of all searches) have high feature density. Transactional queries (10%) have high ad density. Navigational queries (10%) have minimal features because the result (the brand's official site) is self-evident.

Strategic positioning in a feature-rich landscape

Winning a featured snippet often improves position 2 traffic more than ranking position 1 without the feature. A site targeting 'how to make sourdough bread' benefits more from a featured snippet in visual position 1 (with link to full article at position 2 on-screen) than from an organic ranking at position 1 in a text-only SERP. Queries with video packs reward video content; image packs reward visual content; PAA boxes reward Q+A formatting. The richness of the feature set on a query type is observable in search console and informs content type strategy.

Embed this diagram

Add this animated serp feature occupancy to your own site. Copy one line of HTML, or use the embed builder for theme and sizing options.

Reference

What this is
A free, embeddable, animated serp feature occupancy for any website.
Who uses it
SEO agencies & blogs, Content marketers.
How to embed
Copy one line of HTML. No signup. No watermark. Works in WordPress, Webflow, Ghost, Substack, plain HTML.
File size
iframe embed, ~80 KB gzipped (loads on demand, does not block your page paint).
License
Free forever. Editorial explainer text included; updated centrally over time.
URL
scrollchart.com/diagram/serp-feature-occupancy

Embed format options

Copy the universal HTML snippet, the WordPress shortcode, or an iframe fallback - see the WordPress plugin page for details. Any format keeps the same Core Web Vitals profile and the same explainer text.

Embed snippet 
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<script src="https://scrollchart.com/embed.js" async></script>

By embedding, you acknowledge the diagram and explainer text are served from scrollchart.com and may be updated from time to time to reflect new research or to link to relevant sources within the explainer.

Frequently asked questions

Where can I get a free animated "SERP Feature Occupancy" for my website?
Scrollchart provides "SERP Feature Occupancy" as a free, embeddable animated diagram you can add to any website with one line of HTML. No signup is required and there is no watermark. The diagram and its explainer text are served from scrollchart.com, so the embed stays current without any maintenance on your end.
How do I embed a serp feature occupancy in WordPress or a static site?
Paste the HTML snippet from the Scrollchart diagram page into your WordPress post (in HTML/code view), your Webflow embed block, or directly into a static HTML file. No plugin is needed. The diagram loads from scrollchart.com and paints in as the reader scrolls.
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