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Syndication Waterfall

Pref return -> catch-up -> promote splits. The LP/GP profit cascade.

A free, animated syndication waterfall you can read here or embed on any website, from Scrollchart.

Syndication Waterfall

Syndication WaterfallPref return, GP catch-up, tiered promote splits on $1M profit pool$0$200k$400k$600k$800k$1.0MCumulative profit distributed ($)Preferred Return$0 - $80k8% pref to LPLP $80k | GP $0kGP Catch-Up$80k - $100kGP 100% until 20% of all paidGP $20kPromote Tier 1$100k - $600k70% LP / 30% GP70% LP / 30% GP promoteLP $350k | GP $150kPromote Tier 2$600k - $1M60% LP / 40% GP60% LP / 40% GP promoteLP $240k | GP $160k$1M profit summaryTotal LP receives$670kTotal GP receives$330kLP effective split67%GP effective split33%GP promote2x fee valueLP (limited partner)GP (general partner)Promote aligns GP incentives: GP earns disproportionate upside only after LP hurdle is met

A profit waterfall through pref return, catch-up, and tiered promote hurdles, showing LP and GP take at each level.

Good for

  • Syndication education content explaining pref return and promote mechanics to passive investors
  • GP/LP structure comparison articles for real estate crowdfunding platforms
  • Deal sponsor marketing explainers showing how alignment of interest is built into the waterfall

Source & accuracy

This syndication waterfall is an editorial illustration built to represent the concept accurately. Where it shows figures, they are typical or representative values chosen to make the relationship clear, not a single underlying dataset. The diagram and its explainer are reviewed and maintained centrally, and updated over time as understanding improves.

Pref return, catch-up, and promote distribution tiers

A real estate syndication pools capital from limited partners (LPs) and pairs it with a general partner (GP) who operates the asset. Profits flow through a waterfall: first, LPs receive a preferred return (typically 8%), annual cash from operations. Once that is satisfied, a catch-up period begins where the GP captures distributions until they reach an agreed promote (often 20-30% of remaining upside), then any remaining profit splits according to the final deal structure (usually 20% GP, 80% LP, or 30/70). This ordering aligns GP effort with LP capital at each stage.

Alignment and the time-value of capital

The waterfall structure incentivizes the GP to hit cash flow targets (satisfying the pref return) first, then to accelerate the sale and exit (maximizing total return for the catch-up). An LP investing 100,000 at 8% pref return receives 8,000 annually before any upside sharing. If the deal underperforms and never pays the full pref, the LP absorbs a loss; the GP, operating on sweat equity, also loses, but has minimal capital at risk. This shared downside loss is the engine of alignment.

Embed this diagram

Add this animated syndication waterfall to your own site. Copy one line of HTML, or use the embed builder for theme and sizing options.

Reference

What this is
A free, embeddable, animated syndication waterfall for any website.
Who uses it
Real-estate blogs.
How to embed
Copy one line of HTML. No signup. No watermark. Works in WordPress, Webflow, Ghost, Substack, plain HTML.
File size
iframe embed, ~80 KB gzipped (loads on demand, does not block your page paint).
License
Free forever. Editorial explainer text included; updated centrally over time.

Embed format options

Copy the universal HTML snippet, the WordPress shortcode, or an iframe fallback - see the WordPress plugin page for details. Any format keeps the same Core Web Vitals profile and the same explainer text.

Embed snippet
<div data-scrollchart="syndication-waterfall" data-scrollchart-v="1"></div>
<script src="https://scrollchart.com/embed.js" async></script>

Frequently asked questions

Where can I get a free animated "Syndication Waterfall" for my website?
Scrollchart provides "Syndication Waterfall" as a free, embeddable animated diagram you can add to any website with one line of HTML. No signup is required and there is no watermark. The diagram and its explainer text are served from scrollchart.com, so the embed stays current without any maintenance on your end.
How do I add a syndication waterfall to a finance or business article?
Copy the embed snippet from the Scrollchart page for this diagram and paste it anywhere in your article HTML. It is compatible with WordPress, Webflow, Ghost, Substack, and static HTML pages. No account or API key is needed.